McDonald’s, the fast-food giant, reported a 4.8% rise in sales across its European stores in October, driven by strong performances in France, Russia and the UK. The company reported global comparable sales growth of 5.5% in October, with trading up 5.2% in the US and up 6.1% in Asia/Pacific, Middle East and Africa. However, apart from across its Asia/Pacific, Middle East and Africa operations, the fast food chain saw a slowdown in sales compared to the same period in 2010. The company said that its European store continued to benefit from “locally-relevant menu choices, promotional food events, everyday value options and re-imaged restaurants that are more convenient and accessible”. McDonald's chief executive Jim Skinner said: “The ongoing strength of our results reflects the power of our customer-focused plan, supported by actions that enhance the relevance of the brand.”