McDonald’s is to start offering organic coffee at some of its New England restaurants.
It is one of several multinational giants, which also include Coca-Cola, that are racing to cash in on a $14.5bn (£8.4bn)-a-year US organic food industry.
However, there is a debate raging in the US as at what exactly constitutes the organic designation.
Financial Times 31/12/05 page 6
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