McDonald’s, the fast food behemoth, is launching a dedicated TV channel featuring original content across around 800 of its sites in California. “McTV” is being produced in collaboration with BBC America and will broadcast a mix of news, sport and entertainment. If the trial in California proves successful it could be rolled out further across the US. Programming will rotate on a one-hour cycle with eight minutes of each hour devoted to adverts – 90 seconds of which will be taken by the chain itself. Customers keen to escape the output will be able to retire to ‘quiet zones’ where the TVs are not visible. The original programming will also include 20-minute “pods” such as a “McDonald’s Channel Music News”.