McDonald’s, the fast food giant, is to offer training to volunteers at the London Olympics that could count towards an apprenticeship in hospitality. The company expects up to 1,000 people to take the on-line course, a City & Guilds Level 2 Award in the Principles of Customer Service, which could count towards c.10% of a hospitality apprenticeship qualification. The offer applies to so-called Games Maker volunteers at the Olympics who are unemployed. Jez Langhorn, vice-president, people, at McDonald’s UK, said: “It has always been our ambition to use our role as presenting partner for the Games Maker programme to deliver a lasting legacy that will create opportunities for the volunteers themselves, and will raise hospitality standards in our own business and across the service sector as a whole. “We’ve always believed in helping people fulfil their potential no matter what their background. It’s an approach that serves us well in our own business and it’s why the customer service qualification will be going to those people who we think can benefit from it the most, helping to boost their confidence and giving them skills that will help them to get a step on the career ladder.”