McDonald’s has promoted Kevin Newell to the role of global chief brand officer, the position briefly occupied by former UK chief executive Steve Easterbrook. Newell, who joined McDonald’s in 1989, will start in his new role on 1 February. He is currently senior vice-president and restaurant support officer for McDonald's US West division. He will be in charge of marketing, menu innovation and consumer insight. Easterbrook was appointed global chief brand officer in May last year, but in November he was appointed McDonald’s European president. McDonald’s last week reported that group consolidated revenues had increased 6% to a record-high of $24b (£15bn). Group net income for 2010 increased 9% to $4.6bn (£2.8bn). McDonald’s UK also announced plans to open ten to 15 new restaurants in 2011. The new sites, which will include a number of motorway services locations, will create round 3,000 jobs. The company currently has c.1,200 UK restaurants.