McDonald’s, the fast food chain, has reported a 3.7% rise in global comparable sales in August, with results in the UK described as “positive”. Sales across Europe increased 3.1%, with “positive results in the UK, France and Russia slightly offset by performance in Germany and certain markets in Southern Europe”. “Premium food events complemented by unique value offerings and promotions highlighting McDonald’s Olympic sponsorship benefited the segment’s performance,” the company said. US comparable sales grew 3%, with McDonald’s citing the popularity of its breakfasts and “all-day everyday value”. Comparable sales grew 5.7% in Asia/Pacific, the Middle East and Africa (APMEA). “Strong results in Australia and China along with the positive impact from the shift in the timing of Ramadan were partially offset by ongoing weakness in Japan. Everyday value platforms, locally-relevant menu choices and compelling conveniences contributed to APMEA’s August results.” “McDonald’s ability to connect with our customers and deliver what they want – great food at a good value – remains the cornerstone of our long-term success,” said McDonald’s chief executive Don Thompson. “I am confident that our three global priorities – optimizing the menu, modernizing the restaurant experience and broadening accessibility to our brand – position us for future growth as we navigate the persistent challenges of today’s environment.” Systemwide sales for the month increased 1.2%, or 6.2% on a constant currency basis.