Guerilla restaurants, which have a limited lifespan and are normally housed in makeshift structures situated off the beaten track, are set to hit Britain. Run by top chefs, they do not advertise and are so exclusive that by the time customers who are "not in the loop" discover them they have already moved on. Antwerp restaurateur Vinko Pepa opened a temporary dining space called Mist earlier this year which vanished after just five months. He claims the concept allows for more "risk-taking" with chefs given free reign so they can experiment. The phenomenon is already spreading in the California and one will open in the old Truman Brewery in London's Brick Lane at the end of the year. Called the Reindeer, it is the idea of east London hipster restaurant Bistrotheque and will stay open for just three weeks. Fashion designer Giles Deacon is designing the crockery, while stylist Katie Grand is creating the Christmas crackers. The Observer 03/09/06 (Escape) page 6