Le Bistrot Pierre, the burgeoning French restaurant chain, has revealed it achieved like-for-like sales of 5% in 2009 and has plans to expand to at least 10 sites. The group, which was founded by Robert Beacham and John Whitehead, recently acquired two further restaurants from Loch Fyne in Stockton Heath, Cheshire, and in Harrogate, North Yorkshire, taking it to eight restaurants. Now, because of the geographical distance of its estate – from Harrogate to Stratford upon Avon – the privately owned group has employed its first brand marketing manager to expand upon its promotional activity. Beacham told M&C Report that expansion of the chain would be organic but that it hoped to open one extra site in 2010. The Stockton Heath site has already been converted into a Le Bistrot Pierre site and the group aims to open its Harrogate restaurant by 7 June. Beacham said: “It’s an exciting time for Le Bistrot Pierre, we have been evolving our offer and I think it is now more salubrious. But we still have that key value for money offer when the bill is presented at the end of the meal. “Our development has been organic and will continue to be. We don’t want to go down the private funding route. “We see ourselves as an independent family of individually designed restaurants and we want to stay that way, although we will be opening one more restaurant this year and by this time next year we hope to be 10 in number.”