Le Bistrot Pierre, the restaurant and pub chain, will move out of its heartland and target further city centre sites as it embarks on its next stage of growth. The group, which is led by founders Robert Beacham and John Whitehead, will open its 10th site in Plymouth’s Royal William Yard next February and is targeting further openings in Cardiff, Leeds, Bristol, Birmingham and Manchester. The company, which will continue to be self funded for the foreseeable future, hopes to open three new sites in total in 2013 and is thought to be in discussions on a unit in Birmingham. The group, which has retained Martin Bloom of Insight Retail to advise on new sites, is set to unveil an “evolution” of its branding at the 120-cover Royal William Yard site that will be housed in the New Cooperage building at the scheme. The unit benefits from a large outside seating area overlooking a magnificent lawn to the front. It will also include a small bar to complement the bistro and incorporate more seafood on the group’s usual menu. Beacham said: “Plymouth was outside the area in which we were looking but the opportunity was so incredible it really was too good to miss.”