KFC, the Yum! Brands owned chicken fast food operator, has this morning revealed plans to open 38 stores next year – as it introduces a new healthier menu and eyes the breakfast market. The fried chicken chain, which opened its 800th UK outlet on Monday at the Metrocentre in Gateshead said it had benefited in the recession from people taking advantage of its value offering. Despite not unveiling its like-for-like sales, KFC described its growth in the past year as “stellar”, and added that the key performance indicator had risen for the past 18 quarters in the UK. The group also plans to revamp up to 150 existing restaurants at a cost of £25m and it will spend £8m installing new ovens in its outlets to cook a healthier range of wraps and burgers which are not fried. The new range has been trialled at 40 locations in Scotland and could be rolled out across its estate of franchised and managed outlets. It includes Brazer – roasted burgers – and some breakfast items. Martin Shuker, chief executive of KFC in the UK and Ireland, said: “People will be even more sensitive to value in 2011 because consumers are probably going to have less disposable income. “We are delivering great taste at great value which is what people want with the challenging economy making a lot of families worried about money. “Being able to feed a family of four for £9.99 is an attractive option for a lot of mums.”