Fast food chain Kentucky Fried Chicken (KFC) has become the first quick service restaurant group to receive certification from Red Tractor, the non-profit organisation backed by farmers, manufacturers, processors and packers. The move means that all KFC chicken-on-the-bone products are now sourced from Red Tractor certified British suppliers. The Red Tractor logo acts as a mark of assurance that shows that food or drink products meet high standards of food safety, environmental protection and animal welfare. The Union Flag featured in the logo also signifies a guarantee of origin in the UK. Chris Fells, head of food at KFC said: "At KFC we have always provided fresh, high quality food and sourcing from UK farms where possible. We wanted to communicate this to our customers because we know they really care about quality and provenance, and the Red Tractor logo is a great way for us to do this." Earlier this year, the company announced plans to ditch its 50-year-old slogan “It’s finger-lickin’ good” as part of plans to improve its image in health terms. It is to be replaced by the shorter “So Good’. KFC’s 800 outlets in the UK and Ireland will also stop using palm oil to fry food, swapping to rapeseed oils to reduce saturated fats across its range to 25%. Calorie counts will be also displayed above the serving counter next to menu items from September. KFC is currently two years into a five-year plan to open up to 300 extra stores.