Irish company WGP is seeking £2.8m in funding for further development of a new technology that enables cooked and frozen pizzas to be reheated in their packaging and delivered via an ATM-style vending machine.
Some Italian restaurants in France are already serving hot pizza via this method, which is called “pizza regeneration”. WGP owns the worldwide rights under licence and a promotional video is available online at www.wgph.net.
Financial Times 04/11/06 page 18 (Mudlark, Companies & Markets)
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