Companies are having to adapt as people become more sophisticated in what they choose to consume, reports the Financial Times. It notes how investors panicked when Britvic said this week that it might not make as much money on soft drinks this year as it predicted when it floated its stock in December. The newspaper describes how longer working hours has created more demand for convenient but nutritional products and a demand for a more sophisticated experience when eating out. It says McDonald’s is one company that has been caught out. The burger giant this week said it would shut 25 UK restaurants over the next few months. McDonald’s will also refurbish 200 of its 1,200 restaurants and refranchise up to 600 following five consecutive years of flagging sales. The political pressure is also on as the government tries to address childhood obesity. Financial Times 04/03/06 page 3, page 8 (Leader)