McDonald’s, KFC and Costa Coffee are a few of the names recently named and shamed by The Campaign to Protect Rural England for advertising via motorway hoardings. The organisation recently released a report estimating that there are approximately 900 such ads across England, which works out to one for every three miles of major fast roads. The organisation believes that on a long journey, the average driver may see one every 30 seconds. Believing the majority have been set up without proper local authority planning permission, the charity wants to see rural county councils eradicate the hoardings as both a danger to drivers and a blight on the surrounding countryside. The charity, which counts The Queen as patron, pointed out that in many cases, the marketing messages appeared on articulated lorry trailers parked in fields, possibly to exploit a loophole that exempts mobile advertising from requiring planning permission. Paul Miner, CPRE's planning campaigner, said: "For more than 50 years, planning controls have saved the English landscape from the pox of outdoor advertising. This achievement is now in danger. Billboards and hoardings are mushrooming alongside motorways and major roads across England, despite government policy and regulations clearly stating they should be strictly controlled." Other companies named by the campaign include Ibis Hotels, Tesco and Blackpool Tower.