Guinness is the experts' choice of number one Superbrand in Britain. During the early 1980s, it used to be perceived as the tipple of choice for sad old men in flat caps. But it has now repositioned itself in the market by skilful rebranding, quirky advertising and sponsoring rugby union. However, 2,373 consumers polled in a YouGov survey put Guinness at number 78. They named Microsoft as the top brand, followed by the BBC. McDonald's was ranked at number 17, 11 places ahead of Coca-Cola. Pizza Hut came further down the list at 38th, followed by Starbucks at 51st, Burger King at number 62, and Pepsi in 103rd place. Jack Daniel's was ranked 85th, Smirnoff came 145th, Stella Artois was154th, Glenfiddich was 207, Baileys was 215th, Bollinger came 220, followed by Budweiser at number 225. Southern Comfort was placed at 309th, with Martini 352nd, Bell's at 361st, Carlsberg at 370th, Courvoisier at 371, Johnnie Walker at 391, Pimm's at 392, Carling at 403, Heineken at 411, Foster's at 437, Grolsch at 456, Newcastle Brown Ale at 458, Kronenbourg 1664 at 468, Martell at 475, Strongbow at 480 and Beck's at 486. JD Wetherspoon was the highest-placed pub group in 182nd place. Tetley's was 290th. The Sunday Times 23/07/06 (Superbrands supplement)