The Chelsea Village complex's three restaurants may be converted into American-style sports bars where fans can drink and dine while watching a match. Bruce Buck, the American chairman of Chelsea, has vowed to make the football club profitable within five years. He wants it to grow with imagination and creativity, but, despite massive transfer deals, also with fiscal prudence. Buck claims former chairman Ken Bates's business model had been flawed. Bates believed fans would use hotels, restaurants, health clubs, travel agencies and other recreational businesses established within the stadium grounds. But Buck insists fans want nothing more than football from the club. The Sunday Times 20/06/04 (Business) page 3.7