Caprice Holdings, the luxury restaurant group backed by Richard Caring, will open its latest venture, 34, in London’s Mayfair, at the end of this month. The head chef at 34 will be Paul Brown, previously at Le Caprice, Mark's Club and The Walnut Tree near Abergavenny. The venue’s menu will, which will include Scottish dry-aged grass-fed, Wagyu, US prime Creekstone Farm, and free-range organic grass-fed beef, will showcase a custom-made grill, also known as a parrilla, imported from Argentina, which is fed by natural fuels. Caring, who is chairman of Caprice Holdings, said: "I regularly travel to the United States on business and New York is always a highlight as I know I can always find a fantastic steak. The opening of 34 is the culmination of many years of planning and personal research, and I'm proud to say that I will no longer need to get on a plane to enjoy what I hope will be the best steak in the world." Last month, Caprice Holdings reported a slight rise in like-for-like sales of 1% across its existing estate for the 79 weeks to 2nd January 2011 compared to the previous year. The company said turnover for the extended accounting period was £60.7m up from £39.5m in the year to 28 June 2009. Pre-tax profit for the 79 weeks was £9.7m, up from £8.43m in the previous year. The group recently opened its first site under the Ivy name in Dubai, while an Ivy Cafe is set to open in Covent Garden next year.