Convenience stores that offer food and beverages are continuing to gain market share from limited-service restaurant chains in the US, according to new research. The study by leading US market research firm Technomic found that a growing number of consumers considered convenience stores in the same category as limited-service restaurants. The survey, which questioned more than 3,700 consumers, found that if they the respondents purchased a meal from a convenience store somewhere else, 27% would have done so from a quick-service restaurant. The research also found that 82% said they bought prepared foods or beverages from convenience stores once a month, while 52% did so once a week. Tim Powell, director at Technomic, said: “Convenience stores are increasingly falling into the same consideration set as fast-food restaurants. This really speaks to the enhanced foodservice offerings in convenience stores, as well as evolving consumer behaviours.”

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