Maverick Miami ad agency Crispin Porter + Bogusky has launched a novel internet-based advertising campaign for Burger King modelled on live sex sites. The campaign follows the format that enable pervy punters to type in their requests to a willing recipient who performs them live on-screen. Burger King’s Subservient Chicken, complete with garter belts, will perform to command on www.subservientchicken.com 24 hours a day seven days a week. The antics are pre-recorded and played back when phrases are typed in such as "jumping jacks" or "sit". However, type in something rude and the chicken wags its wing and refuses to move. Apparently, it will not wring its own neck, deep-fry itself or jump into a burger with mayonnaise, either. The Business 18/04/04 page 13 (Business Bites)