France is McDonald's best market in Europe, despite the country's obsession with good food. The reason is the French desire to eat proper meals twice a day, according to a new survey. But the cornerstone of the success is the popularity of quick three-course meals. The introduction of salads throughout the group's 1,035 owned and franchised French restaurants has also proved a big success. Underlying sales growth in France last year was 5.5% to Eu2.3bn (£1.6bn). This was among the best recorded worldwide and was achieved against a 3% decline in the French fast-food market. The kitchens at McDonald's French headquarters near Paris are now developing more dishes designed to appeal to diet-conscious diners and vegetarians. Within weeks, a new couscous and chicken meal will go on sale. The Business 13/02/05 page 8