Millennials to bring in the New Year with alcohol-free beer

Alcohol-free beer is the New Year tipple of choice for a significant number of 18-34 year-olds and is increasingly chosen in order to “create a good impression”

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN