British drinkers shun wines with "unpronounceable" names, according to a survey from the Chef & Brewer pub chain. Two-thirds of respondents rated their wine knowledge as "poor to average". In a poll of 500 customers, more than half said they would not order a wine they could not confidently pronounce, such as pouilly fumé or gewürztraminer. The Times 4/12/04 page 42