TCG, the pub and bar business backed by Alchemy Partners, has announced a 45% rise in cask beer sales during its month-long promotional campaign Proud of Our Ale. The promotion, which ran in October, saw more than 100 different cask beers sold at 60-plus TCG sites. A number of venues have kept a the extra beers on tap after experiencing higher sales, TCG said. During the promotion, customers could download loyalty cards from Facebook, giving 25p off a pint, and Campaign for Real Ale members could claim a 20% discount. TCG chief operating office Nigel Wright said: “Proud of Our Ale has been a great success. More customers are now aware of their local TCG pub as somewhere to enjoy a good pint of cask ale, and more of our pubs are stocking a wider range of cask brands.”