St Austell, the Cornish brewer and pub operator, has announced the appointment of Martin Breading, managing director of Devon brewer the Real Beer Company, as its national sales director. Breading will remain in his position at Real Beer Company when he takes his role at St Austell on 23 January. He has 15 years experience with wholesaler the Beer Seller/WaverleyTBS, where he rose to the role of trade marketing director and created the trade marketing division. Breading said: “I have a strong affinity with the south west and brewing industry and I’m delighted to be joining a brewery with such strong history.” James Staughton, managing director of St Austell Brewery said: “We had a huge response for the position and a very high number of quality applicants. We are delighted to welcome Martin to the team in St Austell to lead our national sales.”  From 23 January, day to day management of the Real Beer Company will be in the hands of sales director Chris Ham.