The Society of Independent Brewers (SIBA) has appointed Julian Grocock as its first chief executive. Grocock was the former managing director of Tynemill, the East Midlands-based pub group that also owns the Castle Rock Brewery in Nottingham, until last year when he took voluntary redundancy. In his new role, which will start on 20 August, Grocock will be responsible for reinforcing the professional voice of independent brewing. The appointment of a chief executive is part of SIBA’s plans to raise its status and influence in the industry. Grocock said: “I have a passion for British beer and I’m dedicated to its survival and to the prosperity of its individual champions. “Now is the time for SIBA to demonstrate that it speaks for the independent brewing sector with a powerful voice and to show that it has a coherent and cohesive plan for the development of the beer industry. “SIBA is an integral part of the burgeoning movement for good food and local produce and its members offer affordable quality for all drinkers, especially with its direct delivery scheme that gives local brewers the opportunity to send their beers direct to pubs owned by multiple chains and to supermarkets.”