Punch Taverns has unveiled a new discount scheme to help tenants fight back against cheap drinks deals from managed houses, writes Ewan Turney. The new support scheme, Bar Top, is already in place at around 300 Punch leased pubs and allows tenants to slash the price of drinks across the board. Punch offers lessees a further 25% to 30% discount on products, but sets retail prices at £1.99 for a pint of lager, cider, RTDs and a 175ml glass of house wine, £1.89 for a pint of ale, £2.29 for a 50ml spirit and mixer, soft drinks at £1.29 and a bottle of house wine for £6.49. The move is designed to drive volumes rather than increase the tenants’ margin. “We know managed houses are focused on pricing and value and we will support our customers where it is relevant,” said operations director Kevin Georgel. “It is not appropriate for the vast majority of our customers who focus on quality of experience rather than price and value.” The Bar Top offer is part of a package of support Punch has developed to help its tenants through the current tough trading times, and Georgel urged tenants to get in touch as soon as they think they may be in trouble. “The key thing is that support has to be targeted at the right people at the right time and timing is very important,” he said. “We try to be proactive and pre-emptive."