Pubs could be forced to add 10p or more to the price of a pint this year as a combination of wholesale price rises, the VAT hike and duty increases hit home. M&C Report sister title The Morning Advertiser (MA) revealed this week wholesale drinks prices from major suppliers will rise up to 7p per pint in January and February, with many citing rising production costs. A snap survey of 125 licensees on morningadvertiser.co.uk found that just under two-thirds of licensees will increase prices for standard lagers by 6p to 10p per pint this year. For premium lager, one in five respondents said they plan to increase prices by 11p to 20p per pint. The British Beer & Pub Association estimated that the VAT rise and duty increases alone would add 6p per pint. Industry consultant Phil Dixon said: “Licensees would be foolish not to put prices up by 10p. “However, licensees are anxious about managed house pricings, so it seems that they are waiting to see what the managed houses will do.” Meanwhile, brewers Charles Wells and Brakspear have announced that they will be freezing prices of their own brands for their tenants in 2011.