Pubs and restaurants have trimmed the number of discount and meal deals they’re offering this month as they wait to see the impact of increased VAT on supplier pricing, according to a research firm. CGA’s snapshot, complied by its team of field researchers across the UK, has found a marked decline in the number of promotions being offered during January, with many operators electing not to run “sales” or too drastically reduce promotional activity. CGA’s researchers found the main reason given for this was the increase in VAT, which has seen many operators looking to protect margins with price increases and a reduction in drink and meal discounts. The majority of deals that do remain are linked with food and have reduced in frequency, especially within the week.