A further five tenanted pub operators have opted to put their business development managers (BDMs) through the BII qualification aimed at improving the standards of BDMs across their estates. Earlier this year it was revealed that Punch and Enterprise are to roll out the BIIAB level 4 Certificate in Multiple Retail Management, delivering the training in-house. M&C Report has now learnt that Marston’s is to also deliver the award in-house, while regional brewers Fuller’s, Shepherd Neame, Charles Wells and Young’s are to put BDMs on the qualification via external trainers. The qualification is seen as a vital step to improve the professionalism of BDMs. There are four compulsory units: effective communication in business; capital expenditure; profit & loss; and interviewing skills. Two optional sections must be completed in part. Optional Group A has five modules: understanding motivation; negotiation skills; conflict management; leading and managing meetings; and their roles and responsibilities when dealing with the new pubco codes of practice. The three modules in Optional Group B are: understanding marketing; merchandising & selling; and business planning. Assessment varies between the modules and it includes on-the-job assessment in pubs, written exams and coursework.