Luminar, the nightclub operator is to take a site-by-site approach to its investment programme, which will include the debranding of selected sites. The group is set to invest £1m in debranding the Liquid Envy in Crawley into a new, more upmarket venue called Moka, the fourth project it has so far carried out as it looks to refresh the “low-hanging fruit” in the business first. It is thought to have a further four ‘refurb’ projects in the pipeline for this year, with Kings in Eastbourne, which hasn’t seen any investment for 12 years, the next site targeted. Chief executive Peter Marks told M&C Report: “Where it makes sense we might look for a name change, but for example the Liquid in Gloucester does very well as a Liquid so there is no sense debranding there. “Our investment approach will be site-by-site. There will be no new brands just tweaks to the existing businesses to give them a bespoke feel and make them individual to the town they are in.” The business was sold out of administration to a consortium led by industry veteran Marks last December for £33.3m. Earlier this year, the group commenced an investment programme across its now 59-strong estate. It plans to use the investment to tidy up the estate and restore some “luxury that had worn off” the sites.