Greene King, the brewer and pub operator, has created a qualification for its business development managers (BDMs) in partnership with Birmingham City University’s business school. The BDM Development Programme incorporates a Post Graduate Diploma in Multi-Unit Leadership and Strategy alongside an internal training programme. Twelve BDMs from Greene King’s leased and tenanted division, Pub Partners, and two from its managed arm have started their studies, which are set to be completed by 2012, with some likely to progress to masters level. All BDMs will be given a development plan including leadership, management and commercial skills training on top of Greene King’s currently foundation induction programme, and alongside the Post Graduate Diploma. The programme is based at the Academy of Multi-Unit Leadership, which is part of the University’s Birmingham City Business School (BCBS). The Academy specialises in multi-site retail and leisure leadership education, with over 200 delegates from several major retail and leisure companies including Rank, Saint Gobain and the Spar Group. Pub Partners managing director Simon Longbottom said: “We want to create training and development programme which is relevant to the service our BDMs provide their licensees. “It’s important that what they learn improves the help they can give their pubs and Birmingham City Business School has worked with us to develop such an appropriate programme that’s exclusive to Greene King.” Its the latest development as part of moves by pub companies to provide more thorough training for BDMs. Earlier this year Punch Taverns and Enterprise Inns said they planned to roll out the new BII qualification aimed at improving the standards of BDMs, the BIIAB level 4 Certificate in Multiple Retail Management, across their entire leased and tenanted estates.