Fuller, Smith & Turner has completed the purchase of the Head of Steam at Euston station in London, for an undisclosed fee. The pub will be renamed Doric Arc, at the request of Head of Steam managing director, Tony Brookes. The new name is in honour of the Euston Doric Arch, built by Philip Hardwick in 1836 for the London & Birmingham Railway. The arch was demolished in 1962 and the name has been chosen to reflect the heritage of the station. Simon Emeny, the company’s retail director, said: "This is a great purchase for Fuller's. The pub is already well known for its real ales, so the Fuller's range will be perfect stablemates. The pub is in an area we know well, and we expect it to quickly gain the same excellent reputation as our other station pub, the Mad Bishop and Bear at Paddington. "We are looking forward to getting cracking with the Doric Arch, and hope the new name will attract some new customers, as well as appealing to the Head of Steam's existing clientele."