Wine sales are less likely to be impacted in an economic downturn than other items, according to new research released by the Wine and Spirit Trade Association (WSTA). Nearly two thirds of wine drinkers said that they would prefer to cut spending on sweets, chocolate, soft drinks and beer rather than economizing on purchases of bottles of wine. The survey found that the majority of people thought that wine prices had not risen as fast as other products such as bread, fish, poultry, cheese and coffee over the last six months. Jeremy Beadles, chief executive of the WSTA, said: “With household budgets feeling the squeeze it should be a source of some comfort to the trade that many regular wine drinkers will pause for thought before they cut back on wine purchases.” The poll of 1,000 wine drinkers showed that men spent more on a bottle than women when buying for the same occasion. Younger drinkers were also found to pay more for wine than older people.