Wine is replacing beer as the traditional British pint loses its attraction, according to training group the Academy of Food & Wine . The wine and food service training body, which promotes education and training standards for bar staff, believes falling beer sales are not a result of the credit crunch. instead, it believes they demonstrate increasing sophistication in consumer tastes, it says. This means publicans need to be more knowledgeable about the wine they stock and offer customers good advice, warns director and chief executive Nick Scade. He said: “According to recent Nielsen figures 37p in every £1 spent on alcoholic drink is spent on wine. "While I believe premium beers and specialist beers will always be popular with certain drinkers, the standard British pint is losing its attraction. “A lot more people prefer drinking wine, and are becoming more knowledgeable about it. This year’s star performer has been rosé, with customers moving away from the sweeter versions to drier varieties.”