Brian Turner, the celebrity chef, branded vegetarians "confused" while judging a roast beef competition. Turner is touring the UK to find the most creative way of preparing and cooking roast beef, ahead of a national final organised by the English Beef and Lamb Executive (EBLEX), due to be held on St George's Day. During the Merseyside heat Turner offended a large proportion of the three million vegetarians in the UK – branding them "confused". "Sixty per cent of them eat chicken anyway. It's a fashionable cycle," he said, adding: "There has been a move back to traditional English food and slow-cooked food. It's also good for local farmers and the local economy. The Vegetarian Society replied: "Vegetarians are people who do not eat meat, chicken, fish, or any animal by-products. "There are, however, a large number of people we call 'meat reducers', who often choose vegetarian meals while they are out but are not vegetarians all the time. These are the people he thinks call themselves vegetarians." Steve Muff, owner of Muff's Butchers in Bromborough, edged the contest and seemed unruffled by the controversy. "When the beef is good, there's nothing better. You need to hang it for a minimum of 14 days to get the best results. It's not just the tenderness, it's the flavour which is important."