Carlsberg has confirmed plans to close some of its 29 breweries in Western Europe to cut costs.
The Danish brewer also said it expected to make "several large transactions" in the next three to five years.
The Times 01/10/05 page 54 (Need to know)
Social media has been widely utilised as part of the campaign, with TikTok content alone having generated 13.5m impressions so far, reaching 2.1 million young people.