By M&C Report team2005-10-02T08:06:00+01:00
Jones takes on the financial director position from Stephen Fern, who was promoted to MD earlier this year.
Social media has been widely utilised as part of the campaign, with TikTok content alone having generated 13.5m impressions so far, reaching 2.1 million young people.
The former Ei Group CEO is also a non-executive director at Adnams and Cote Restaurants
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