Britons are planning to socialise a lot more with their friends in 2011, according to new research. A survey of more than 1,000 people aged 18 and over by the Future Foundation found that for most the top New Year’s Resolutions for 2011 were to make “more of an effort with people that matter” (73%) and spend “more time with friends and people I am close to” (71%). These were chosen before “finding ways to save more money” (69%) or the perhaps predictable “losing weight and getting fit” (63%). The report, commissioned by Baileys Irish Cream, suggests a real opportunity for hospitality businesses that can offer customers a convivial atmosphere within their establishment and lure them from their homes in the coming twelve months. Future Foundation found many people are more attached to their best friends than their family, and with a tough year ahead due to the government’s austerity measures those friendships will be more important than ever. The report also suggests that casual get togethers with friends will be popular this coming year, with a meet up for a meal or some no-frills drinks governed by the company rather than the occasion.