British Beer & Pub Association chief executive Brigid Simmonds has been appointed as the new chairman of Tourism Alliance, the umbrella body representing 200,000 tourism-related businesses in the UK. She replaces leisure industry veteran Ken Robinson CBE in the role. Simmonds’ appointment was announced at today’s Tourism Alliance AGM. Simmonds said: “I am very pleased to have been appointed to this position and look forward to representing the diverse interests of our tourism industry. The Government has set some challenging targets for the growth of both the inbound and domestic tourism sectors over the next four years and, I’m committed to ensure that the Alliance maintains and builds on its important role as a conduit between the industry and Government to ensure these targets are met.” Tourism minister John Penrose said: “Next year is very important for the tourism industry with the implementation of the Government’s new Tourism Policy, the work of the Regulation Taskforce and, of course, the major tourism events of the Queen’s Diamond Jubilee and the 2012 Olympics. “With Brigid’s appointment as the new chairman, the Tourism Alliance is well placed to help deliver these initiatives for the tourism industry.” Penrose also labelled Robinson, who will remain on the board of the Alliance, “a tireless champion for the tourism industry”.