Steve Gotham: Lesson One in leveraging delivery – appraise the competition

With the fast diminishing prospects of restaurants being able to re-open sooner rather than later, there is increasing importance on leveraging delivery as a business revenue stream. MCA’s Menu Tracker insights have recently been augmented with some delivery menu analysis. This has extended to 38 operators across four channels, comprising chain restaurants, fast food – traditional and contemporary, as well as the delivery specialists (the raft of pizza purveyors that include the likes of Domino’s, Papa Johns and Pizza Hut delivery).