Mark Out of 10: What’s the beef?

burger king

Source: Getty

Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today, he looks at how Burger King capitalised on McDonald’s loss of its Big Mac trademark with a campaign, mocking up a Big Mac-inspired menu. Is BK’s bare-faced cheek to be admired or should the company be more focussed on promoting its own USP?

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information