Ed’s Easy Diner, the American-style casual dining chain, is to open in Birmingham next month, after securing a site in Selfridges. The new restaurant, the chain’s seventh, will be situated in the department store’s food hall and will feature 75 covers across 1,500sq ft. Ed’s opened its latest site earlier this month at the St David’s shopping complex in Cardiff. It also currently operates sites in Bluewater, Euston, Lakeside, Mayfair, Soho, and the Trocadero, central London. Andrew Guy, operations director at Ed’s Easy Diner, said: “We’re delighted to be opening in partnership with Selfridges Birmingham, a landmark store in one of the UK’s busiest shopping centres. With its unique ambiance, its fun service ethic and our menu of authentic American diner classics, we’re sure that Ed’s will provide Selfridges’ customers with the perfect break in their shopping day.” Ewan Venters, food, restaurants and online director of Selfridges, said: “Ed’s Easy Diner is a great addition to our Birmingham store's food hall. We are in no doubt that the fun American theme combined with the famous quality and simple authenticity of the dishes served at Ed's will win a faithful following from day one.”

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