Will Eat Out Help Out?

Eat Out to Help Out went live on Monday, and so far the signs are looking every bit as good as rare steak for dinner after you were forced to skip lunch. Of course it’s too early to see total sales for the traditionally quiet early week trading period, but anecdotal and empirical evidence suggests the word ‘unprecedented’ could be due a comeback. I tried to book a table on Tuesday night at Bill’s and the earliest they could offer was 9pm. It was the same at Giggling Squid. Carmona Tapas, a small three strong chain, was empty the last time I went on 5 July. Now it was fully booked.