Drinks industry bosses are targeting women by developing and marketing more products which taste nice but have a lower alcohol content. Sales of rose wine soared 29% last year, mainly at the expense of lager and next month Scottish & Newcastle is launching a pear "cider". Red Bull has begun distributing a pomegranate-flavoured wine spritzer drink called Sabai while C&C has brought out a low-calorie version of its Magners cider. The Sunday Times 07/10/07 (Business) page 3.11