Whitbread has further strengthened the management team of its pub restaurant business with the appointment of Paul Mitford as its new HR director. Mitford, who started this week after spending two years as HR and training director for JJB Sports, will be responsible for HR across brands including Beefeater, Brewers Fayre and Table Table. He has also held senior HR roles at Dixons, DSG International, PC World and BSS Group. Over the last year, Whitbread has made several moves to strengthen the management team of its c390-strong pub restaurant operation, which is led by Paul Flaum, as it looks to “flex its muscles” in the sector. It is currently trialling a new look for its Beefeater pub restaurant brand, which includes a new menu and pink cow logo, at three sites across the country.