The restrictions on the television advertising of junk food proposed by Ofcom are flawed, as most programmes watched by children will not be included in the ban, according to Which?. The consumer group found that a growing number of children under 16 tend to watch television during the evening rather than during periods when most children's programmes are on. The report showed that the top 20 programmes on ITV1 watched by children over two weeks in October would still be allowed to show adverts for unhealthy food, including Ant and Dec's Saturday Night Takeaway, which draws 1.1m child viewers. In contrast, Spongebob Squarepants, which is the most watched children's programme covered by the ad ban, is only watched by 170,000 children. Sue Davies, chief policy adviser for Which?, said: “Producers of foods high in fat, sugar and salt will still be free to advertise their products during the programmes most children are watching. “We believe that a 9pm watershed is the only way to ensure that the restrictions are meaningful. If Ofcom cannot re-think its approach in the face of industry pressure, the government needs to step in and legislate.”