Waitrose, the supermarket chain, has announced plans to open another six ‘Little’ branded sites, its smaller format stores, in London. The company opened its first version of the ‘Little’ brand on Old Brompton in South Kensington and it now has five of these stores operating across London. ‘Little Waitrose’ sites now are set to opened in Fulham Palace Road, Muswell Hill, Parsons Green, Vauxhall and two more unspecified London sites during 2012. Diana Hunter, director of store development at Waitrose, said: “Our customers really like their little Waitrose and the way it fits with their busy lives. We have quickly established ourselves within the convenience sector and annual sales are strong. “Today’s announcement underlines the role little Waitrose will play in driving our growth and our ambition to make us accessible and convenient for everyone in London.” Waitrose currently operates 23 sites under the ‘Little’ brand.

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