The UK has moved up one place in the rankings to be named the third admired country globally, with high rankings among areas including tourism and culture and heritage. A survey of more than 20,000 people across 20 countries, as part of the latest Anholt-GFK Roper Nation Brands Index, rated the top 10 countries as: the US, Germany, the UK, France, Japan, Canada, Italy, Australia, Switzerland and Sweden. The UK was featured in the top six for each of the six areas used to rate countries: tourism, culture and heritage, people, governance, exports, investments and immigration. Sandie Dawe, chief executive of tourism agency VisitBritain, said: “It shows that the overwhelming perception of Britain is positive and that our image is improving significantly in many of the countries in which we operate around the world. “Particularly encouraging is the news that China and India - two vital markets offering long-term growth potential for inbound tourism - rank the UK very highly as an aspirational destination. It is our ambition to attract an additional four million overseas visitors over the next four years, and that will mean turning these positive perceptions into new arrivals.” However, VisitBritain highlighted areas where Britain could improve, including educating visitors about the country’s landscape and improving the perception of Britain’s friendliness.