A 10% rise in sales of Tesco’s high-end Finest food range was fuelled by more people eating at home rather than dining out, the supermarket giant’s chief financial officer said yesterday. The Finest range was Tesco’s major area of growth in UK stores in the quarter to 28 May. Group sales increased 6.7%, driven by growth in international markets. Quoted in The Times, Laurie McIlwee said: “More people are eating at home, as opposed to eating out. That’s one of the ways they’re economising. But, of course, we all still want to treat ourselves.” In the UK, like-for-like sales in the UK were up by 3.4%, although they actually fell by 0.1% if petrol and the VAT rise are discounted. Sales of non-food items fell 4.8%.