Supermarket alcohol is still too cheap, according to the Competition Commission which is currently investigating the grocery market. An unidentified retailer, who manages a company with over 100 licensed convenience stores in the UK, submitted a complaint to the inquiry condemning large supermarkets as irresponsible for selling alcohol below cost. He highlighted that half a pint of Stella Artois, which costs about £1.75 in an average pub, is sold in supermarkets for just 40p. In a recent submission to the inquiry, Scottish & Newcastle, Britain’s largest brewery, heavily criticised supermarkets for fuelling a rise in alcohol abuse by selling alcoholic beverages at a loss.