Spearmint Rhino, the lapdancing club operator, has been criticised by the advertising watchdog for running a “Back to School” campaign. The Advertising Standards Agency (ASA) has upheld a complaint that the operator had “sexualised teenage girls and linked them with sexually provocative behaviour”. The government body stepped in after it was revealed that Spearmint Rhino had a digital advertising board outside a London venue showing a woman dressed in a grey v-neck jumper, with school tie and shirt. The company said it had taken the advert down two weeks before being contacted by the ASA. The ASA said: “They [Spearmint Rhino] explained they adhered to strict guidelines set by local authorities and that they were a legitimate business. They believed there were other ads displayed in telephone boxes which were much more sexually explicit than theirs, and they felt that they had been unfairly targeted because of the type of service they offered.” But it ruled: “we considered that the image of a woman dressed in school uniform together with the claims "come see our sexy schoolgirl staff and entertainers" and "back to school party" appeared to link teenage girls with sexually provocative behaviour. "We therefore concluded that the ad was irresponsible and was likely to cause serious or widespread offence.”